“too-s” is a made up noun that embodies an idea, a concept, coming from the adverb: “too” which means “excessively”, “additionally”, “as well” or “also”.

toos is for who has the audacity to be excessive and different, without the fear of being in and out of fashion, unafraid to explore, experiment, and defy convention.

too-s is where being "too much" is just right.